Roo'bar : raw food to go

The Raw food trend is not new (it was the only possible diet before men managed to control fire, then reappeared around 1830) but gained some media lights in the last years.

Idea is quite simple : eat everything raw. But today, this is also comprising "process everything raw" ie without any energy. Raw foodist mainly produce their food home, as food products are hard to control in term of processing. So the apparition of Roo'bar (roo-bar.com/) is quite a good idea : certified raw bars with interesting ingredients. The company actually started in Bulgaria before to extend in Europa, targeting bio shops.