Espressgo from Lavazza

Lavazza just launched this "on the move" Espresso machine, named "Espressgo". Thanks to a 12V supply, you can make your coffee everywhere, especially in your car (of course only with the Lavazza pads). Let see how consumers react to this product: Nespresso indeeds targeted people wanted to have the same quality for coffee at home than in restaurant. You pay your coffee more than normal filter, but you don't need to go out. Would people now be ready to pay more for a coffee on the move than a one to go?

You can see it there.