The Numi Savory tea appeared already some years ago in the US, but only recently in Europe. As they launched in US, they were quite unsure how people would react, and they made a facebook campaign to collect ideas and feedbacks on this new kind of product.
The idea is to combine tea and vegetable for something with is not quite a soup, but is more a tea. Let's see how long it will take before to see it in restaurant, or even a savoury tea bar...
http://www.numitea.com/
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