Moving from sweet to savory : Vegetable Ice Cream from Haagen-Dazs

Haagen-Dazs is about two launch two new flavors in Japan in its "Spoon Vege" range : Carrot and Tomato.

Some might say there was already some veggies ice cream in restaurant or ice cream parlor (like rosmarin sorbet), but we do believe this is the first industrial launch of vegetable ice cream.  After the savoury yogurt, is this a kind of trend to take an indulgent food, and to put some "healthy" ingredients in it ? Or the other way round, to make a treat out of non attractive food ?