Sunday 11 May 2014

Will the Kitkat UK be the European Japanase Kitkat?

Kitkat lovers all have a dream : that one day, all the flavors that exist in Japan are available in Europe. And they all ask the same question : why do only Japanese have strawberry cheese cake, apple, wasabi, chili or green tea Kitkat?

Then comes the explanation about licences in Japan and that Nestlé does want to keep a kind of traditionnal Kitkat in Europe.


But  UK is going a bit wilder ... Nestlé UK will indeed lunch this month a new Kitkat Chunky Orange. It will complete the flavors already available there, ie normal, dark chocolate, mint, cookies and cream.

And it seems that Nestlé is using Chunky to introduce new flavours without endangering the fingers, like in Germany, where consumers can get Peanut Butter for example.

So, will we soon have a Maggi Seasonning Kitkat as Japanese have their darkbeans ones?



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