Still some years ago, cake mixes were made for people who had not time to cook and / or no knowledge and / or no imagination AND were definitly not foodies.
This definitly evolving with the apparition of premium cakes mix, targeting foodies who want to prepare something great, if possible new, but keeping the challenging part of cooking and DIY. The idea of these mixes is to facilitating cooking, not by providing aroma and other stabilizer, but by enabling to have all the high quality ingredients in the same pack.
This is exactly the case with the House of the Rising Bun, a seducing UK company... ( http://www.houseoftherisingbun.co.uk/)
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