Imagine a device made from Krups were you can put some kind of big capsules, then press a button and get a drink out of it. One hint more, it is done in collaboration with a multinational. We assume that everybody would answer Nespresso, but it is not ! It actually seems that Krups R&D made a big learnings summary of their Nespresso and Dolce Gusto experience to pair with Heineken and lauch the Sub.
So, you basically get a device (the Sub) in which you need to put a kind of giant capsule (the Torp), to create a drink (the Beer), that is chilled to 3°C and put under pressure.
With Nespresso machines, Krups brought us the Bar & Restaurant coffee quality and associated emotions at home. With the Sub, you ll have the feeling to be in your favorit pub!
For more information, follow the link : https://www.the-sub.com.
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