Saturday, 18 January 2014

The Sub from Krups and Heineken : a kind of Bierspresso ?

Imagine a device made from Krups were you can put some kind of big capsules, then press a button and get a drink out of it. One hint more, it is done in collaboration with a multinational. We assume that everybody would answer Nespresso, but it is not ! It actually seems that Krups R&D made a big learnings summary of their Nespresso and Dolce Gusto experience to pair with Heineken and lauch the Sub.

So, you basically get a device (the Sub) in which you need to put a kind of giant capsule (the Torp), to create a drink (the Beer), that is chilled to 3°C and put under pressure.


With Nespresso machines, Krups brought us the Bar & Restaurant coffee quality and associated emotions at home. With the Sub, you ll have the feeling to be in your favorit pub!

For more information, follow the link : https://www.the-sub.com.


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