Japanese Bread spread to grill

As we have seen in this product in Japan, we had no idea what it was, but we loved the design. And back in Europe, it turned out we loved the product...
Spread it on a bread, put the bread under the grill for some minutes, and by some wonder mixing Maillard reaction and secret japanese formulation, you ll get a kind of French Toast (Pain Perdu) with different flavor. Left to right, we find Honey and lemon, Sugar (they are at least honest on the major ingredient), Melon, French Toast and Caramel Toast.

It sold by Kewpie, and you can find more here : http://www.kewpie.co.jp/