Design + taste + trends + local = Yeti Frozen Custard

Located in Texas, the Yeti is an ice cream food truck which started in 2012. Actually not an ice cream truck, but a Frozen Custard one, which seems deliciously yummy... As their products were quite succesfull, they now sell them in (selected)  supermarkets, keeping the great design.
Beyond the ice cream, it is interesting to see how food truck can be a good way to test a concept before to go to market.

To spot, the Yeti : http://www.yetispot.com