Design + taste + trends + local = Yeti Frozen Custard

Located in Texas, the Yeti is an ice cream food truck which started in 2012. Actually not an ice cream truck, but a Frozen Custard one, which seems deliciously yummy... As their products were quite succesfull, they now sell them in (selected)  supermarkets, keeping the great design.
Beyond the ice cream, it is interesting to see how food truck can be a good way to test a concept before to go to market.

To spot, the Yeti : http://www.yetispot.com

 

Brussels Food Truck Festival

Food Trucks are not only invading France (and more specifically Paris) but also Begium (and more specifically Brussel). Food trucks festival are common in the USA, but still quite unknown in Europe, but this is also coming... The Belgian Food Truck Association indeed organyzes the Brussels Food Truck Festival in Mai 2014.

Definitly a good place to check the last food truck trends in Europe ... More info : http://www.brusselsfoodtruckfestival.be/

The ghost food truck

The artists Miriam Simun and Miriam Songster, working in Philadelphia, asked themself the following question : " how will people eat when global warming has changed our environment" ? They answered it via the Ghost food truck (http://steamworkphilly.com/ghostfood.html)... In this one of his kind food truck, they offered vegan substitute for potentially endangered foods: chocolate, cod, and peanut butter. As those substitute had neither taste or smell, participants received in addition a plastic headset delivering aroma to the nose...

Bobby and Fritz : the Currywurst food truck

As the food trucks are already occupying the whole streets of New York and can be more and more seen in Paris, they also start to appear in Germany...

One of them is Bobby and Fritz, who makes trendy Currywurst in Munich... Let the pictures talk ! (they come from the Facebook page, where you can follow them : www.facebook.com/bobbyfritz11)

Mini Spark : The Food truck trends reach french bookshelves...

Seen in French bookstores, those two recipe books with Food trucks inspired recipes...