Monday 3 March 2014

Supergeil Clip : when Private Label again show their dynamism

Edeka is a supermarket chain in Germany, which recently restyled and redesigned its private label products. To support this action, they associate with German artist Friedrich Liechtenstein, who made a remake of one his song. The result is quite good, and definitly brings Edeka brand away from the idea that private label can be boring. And once again, private label show that they can highly dynamic!

http://www.edeka.de/EDEKA/de/edeka_zentrale/unterhaltung/webspecial/supergeil/supergeil.jsp

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