Danish Spark : Irma's bread to shake and bake

In Denmark, the Irma supermarket chain is quite active offering many private label products (www.irma.dk). For this bread mix, you need to pour water in the box, shake and bake !

Simple, and no need to spoil the kitchen anymore...

Supergeil Clip : when Private Label again show their dynamism

Edeka is a supermarket chain in Germany, which recently restyled and redesigned its private label products. To support this action, they associate with German artist Friedrich Liechtenstein, who made a remake of one his song. The result is quite good, and definitly brings Edeka brand away from the idea that private label can be boring. And once again, private label show that they can highly dynamic!

http://www.edeka.de/EDEKA/de/edeka_zentrale/unterhaltung/webspecial/supergeil/supergeil.jsp

Salt cube for 1L water

Leader-Price, a french food discounter shows again that private labels can be innovative and not only replicating. This chain will indeed soon sell a salt cube which should be the perfect quantity for 1L water to cook pasta.

The idea is simple, but quite good !