Since some weeks, Kellog's cereals are available in the US with a new design. Dark blue, stars, moon are covering the packaging, with the words "Good. Night. Snacks" and a nice text explaining why you should not feel guilty about being hungry before going to sleep and why Kellogg's cereals are the best snack in this case...
(picture from www.notcot.com)
Interestingly, by positioning their products for another time frame as breakfast, Kellogg's also manages to target a totally different public. One might even use the word geek....
No comments:
Post a Comment