Launching product (blindly?) following market trends : BBQUE Sauce

We recently discovered Macandoo, a Bavarian-based company offering  Food Products and Beverages, Information Technology (IT), and "Others". They claim to "infuse innovative ideas" and to "identify and analyze markets needs" to find the exact white spot for a new product. (http://www.macandoo.com/index.html)


Although the Macandoo website looks a bit arrogant,one can only say they did their job good for their first product, a Bavarian BBQ sauce. The website (http://www.bbque.de/de/) is available in both german and bayrisch, with a clear target on young connoisseur who want to consume local but with a good universal taste. The product itself strongly carries the same message.