Panzani Dessert Dumpling

Imagine that your favorite car's brand is launching a new model. How innovative would you rate that? Now imagine that your favorite car's brand is launching a SUV model. How innovative would you rate that?

Well,we got a bit the second feeling when we saw that Panzani is stepping in the dessert range with sweet sumplings (banana filling and chocolate sauce, or strawberry filling with vanilla sauce). The idea is quite simple : using an existing format, and  bringing it into a new category.Consumers know the format, and like the sweet : who would not try?

We are really curious to see how this works out!

(picture : foodly.fr)