Regressive food x regressive food can be innovative !

Poulain, the french chocolate brand, iconic for its cooking range ("Dessert"), just launched a dark cooking chocolate filled with Carambar (the other french iconic confectionnery brand).

It is not only awfully regressive, it is (to our best knowledge) one of the first move like that in cooking chocolate, and certainly a good opportunity to try new recipes and avoid the tricky step of melting the Carambar in the chocolate ...

https://www.poulaindessert.fr/

The ultimate personalization : make your own Ritter Sport Tablet !

Personalization of product is a big thema for food companies. The ideal case would be the possibility for all clients to get their product with the composition they want, which is rather difficult to achieve.

Ritter Sport nevertheless manages to do it, indeed on a very small scale: in its flagship store in Berlin, one can order its own tablet, seeing it been made, and buy it.

Hands Off my Chocolate : the last private stuff we can have?

Hands Off my Chocolate is a new brand that is available at Albert Heinj, the Dutch supermarket chain. Interestingly, when a lot of indulgent product focus on the sharing, giving and so on, they choose a different approach with the "mine" chocolate. Nowaday, we share our pictures, social life, thoughts and everything via social network. With Hands Off my Chocolate, you finally have a product for you, that you can enjoy alone and ungulty !

http://www.hands-off.com/

Selling emotions

Simply chocolate (http://www.simplychocolate.dk/) has definitly unusual names for its chocolates, with the clear target to deliver beyond taste, ie emotions... Associated with a great design, the result is charming !