Jif Hazelnut Spread : is salted caramel to become the trendy flavor of the year?

Jif, which was until now more known for ist peanut butter, recently launched hazelnut spread (ie a Nutella-like product). They offer it in 3 varieties, including salted caramel. It is quite interesting to see how salted caramel is becoming a trendy flavor, not only in France (where it comes from?) but in UK and US also.

Japanese Bread spread to grill

As we have seen in this product in Japan, we had no idea what it was, but we loved the design. And back in Europe, it turned out we loved the product...
Spread it on a bread, put the bread under the grill for some minutes, and by some wonder mixing Maillard reaction and secret japanese formulation, you ll get a kind of French Toast (Pain Perdu) with different flavor. Left to right, we find Honey and lemon, Sugar (they are at least honest on the major ingredient), Melon, French Toast and Caramel Toast.

It sold by Kewpie, and you can find more here : http://www.kewpie.co.jp/