Mövenpick frozen Yogurt

It is not usual that big food companies are at the edge of food innovation (in the meaning of new product category), as this position is hardly conciliable with sustainable growth. That's why it can be seen as quite surprising that Nestlé recently launched Frozen Yogurt Under its Mövenpick brand.


They can already be found in take away consumption, and should be available soon in shop.


Is Mövenpick launching Frozen Yogurt meaning that Mövenpick is becoming innovative or that Frozen Yogurt is not an innovative product anymore ?

http://nestle-marktplatz.de/view/Mitmachen/Produkttests/Produkttest_Moevenpick_frozen_yoghurt_navi